Brand loyalty and product line expansion
Many consumers were already familiar with Isntree's other products (serums, pads, gel creams) and purchased this toner to complement existing routines or expand within the brand.
Ingredient reputation
Customers specifically purchased the product for its ingredient list, citing onion extract and the brand's formulation quality as key decision factors.
Sales and promotions
Multiple reviews mention buying during sales, coupons, or discounts (particularly 40% off mentions), indicating price sensitivity and promotional effectiveness.
Influencer and social recommendations
Several reviews reference YouTuber recommendations and influencer mentions (including K-pop artist Jaemin), driving awareness among international audiences.
Gift-giving
A notable segment purchased this toner as gifts for family members, suggesting strong brand perception and product trustworthiness.