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4.8
134 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Social Media Recommendation
Multiple reviews mention discovering the product through TikTok, YouTube, and Instagram recommendations, including specific mentions of friend groups at Coachella driving purchase intent. This indicates strong viral marketing and aesthetic appeal driving trial purchases.
EGF Ingredient Reputation
Consumers explicitly cite the EGF (Epidermal Growth Factor) ingredient as a reason for purchase, viewing it as a premium, skin-beneficial component that justifies the higher price point.
Repurchase & Loyalty
Numerous reviews state this is a second or third bottle purchase ('already on my 2nd bottle,' 'repurchase'), indicating strong product satisfaction and repeat buying behavior despite premium pricing.
Premium Positioning & Gift Appeal
Consumers note the cute, sophisticated bottle design as a purchase driver; some buy it as a special occasion product or gift, attracted to the luxury aesthetic and Korean beauty prestige.
Price with Coupon/Promotion Sensitivity
Multiple reviews mention using coupons or waiting for promotions to purchase due to the high price, suggesting price is a barrier but not a dealbreaker when discounted.
How they use it
Primary Use: Makeup Base & Under-Makeup Layer
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
The majority of positive reviews describe using it as a final skincare step before makeup application, praising how it prevents foundation sliding, pilling, and separation while maintaining smooth coverage throughout the day.
Morning Routine Sunscreen
Consumers apply it as the last step after their morning skincare routine (toner, essence, serums) before makeup, treating it as both hydration and sun protection in one product.
Winter/Cold Weather Preference
Multiple reviewers specifically note using it during winter or cooler seasons, indicating the formula's hydrating properties make it ideal for dry climates and less suitable for peak summer oiliness.
Daytime-Only Application
All reviews reference daytime use; no nighttime or weekend use patterns are mentioned, confirming it is positioned as a daily protective product rather than a treatment serum.
Layering with Other Serums
Some users mention applying it over multiple serums or essences, suggesting the lightweight texture allows for layering without feeling heavy or occlusive on the skin.