MOQ and lead time are indicative — final terms are confirmed by RFQ.
Pricing is not published on the catalog. Submit an RFQ and our team will prepare a quotation with unit pricing for your order quantity.
4.8
24 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand reputation and exclusivity
Multiple buyers cited Wonjungyo's fame in Japan and among makeup artists (including celebrity makeup artists like Anna's) as their primary motivation for purchase. The perception of limited availability initially (Japanese direct sales only) drove purchasing urgency.
Popular item and social proof
Customers repeatedly mentioned buying because the product is 'famous' or 'popular,' indicating strong word-of-mouth and social platform influence. Buyers were collecting multiple shades from the brand's line, suggesting established market buzz.
Convenient retail availability
Several reviews highlighted excitement that Olive Young (a major Korean retailer) began stocking the product, making previously hard-to-access Japanese items easier to purchase domestically at reasonable prices.
Color-specific reputation
The 'Ricotta Peach' shade in particular was called 'the most famous' color, with buyers specifically seeking it out after hearing recommendations or seeing swatches.
Gift and collection motivation
One reviewer mentioned receiving it as a gift from a makeup artist, and several others indicated they were 'collecting' the brand's products across multiple shades.
How they use it
Primary use for eye/tear trough application
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Reviewers primarily described using the pencil on the eye area, particularly the tear troughs (under-eye) and inner corners to create a 'flirty' or aegyo makeup look that brightens the eyes.
Accent and highlight placement
Users apply it to specific focal points like the tip of the nose, tear ducts, and brow bone to add subtle shimmer and dimension rather than full coverage application.
Casual daily makeup routine
Several reviewers noted it's convenient for everyday makeup due to its stick format, requiring no brush or tool, and suitable for natural, understated looks.
Layering with other products
One reviewer mentioned previously using powder-heavy products but found this pencil applies 'completely smoothly' without requiring additional powder to avoid wrinkles, suggesting it can replace or reduce layering needs.
