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4.6
68 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and Social Proof
Multiple reviews reference YouTuber recommendations and positive online buzz that prompted purchase decisions, particularly among consumers seeking high-quality protein-enriched shampoos.
Product Line Loyalty
Several buyers purchased this variant after positive experiences with the day version (white formula), indicating strong cross-product appeal within the Treecell range.
Seasonal and Functional Positioning
The 'Night' and 'Midnight Forest' branding, combined with cooling properties, attracted consumers specifically seeking summer-appropriate and evening-use products for scalp refreshment.
Bundle Value and Pricing
Customers noted good value-for-money for the 360ml+120ml set size, with mentions of discounts on platforms like Olive Young driving purchase.
Hair Health Concerns
Consumers purchased targeting hair loss prevention, scalp sensitivity, oily scalp management, and overall hair strengthening—positioning the product as a solution-oriented choice.
How they use it
Evening and Nighttime Application
The majority of positive feedback emphasizes using the shampoo in the evening or before sleep, with consumers noting the cooling sensation and scalp refreshment persist into the next morning.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequent Regular Use
Reviews indicate daily or regular use within personal hair care routines, with no specific frequency restrictions mentioned; some report repurchasing and consistent usage over extended periods.
Oily Scalp and Oil Control Focus
Multiple reviews specifically mention suitability for oily scalps, with users describing effective oil removal and the foam's ability to manage sebum production throughout use.
Layering with Treatments
One reviewer noted purchasing the accompanying treatment product, and another mentioned that hair felt stiff without additional conditioning—suggesting potential use in a multi-step routine.