Skincare routine application
Consumers purchased this product specifically to apply toners, essences, and serums with precision, and to create DIY sheet masks by soaking the pads in skincare products.
Towel and tissue replacement
Multiple reviewers bought it as a gentler, dust-free alternative to regular towels and facial tissues for post-cleansing face drying, citing reduced irritation and cleanliness benefits.
Affordable pricing and value
The product is frequently described as 'very affordable' and 'great value for money,' with many consumers making repeat purchases, especially during sales.
Repurchase loyalty
Numerous reviews indicate habitual repurchasing—users describe buying 'every order,' 'multiple purchases,' and stockpiling on sale, signaling strong product satisfaction.
Celebrity and influencer recommendation
At least one reviewer explicitly mentioned purchasing because celebrities endorsed it as a towel replacement, suggesting social proof and influencer marketing impact.