Influencer/YouTuber recommendation
A very large share of reviews cite watching a specific Korean YouTuber (frequently 'Minsco') or other beauty influencers demonstrate the brush for pore-blurring and concealer blending before purchasing.
Affordable alternative to premium brushes
Reviewers repeatedly compare it favorably to more expensive brushes like Picasso, Rare Beauty, and hasLabs, citing similar or better performance at a much lower price.
Repurchase / brand loyalty
Many customers mention buying a 2nd, 3rd, or 4th unit, either to replace a worn one or to dedicate separate brushes to concealer, cream blush, or highlighter.
Word of mouth from friends
Several reviewers say a friend recommended the brush, especially for beginners looking for an easy-to-use concealer tool.
Multi-purpose versatility
Buyers note the brush works for concealer, corrector, cream blush, powder highlight, and shading, making it appealing as a do-it-all tool worth the purchase.