Coffee replacement/reduction
Many buyers purchased it specifically to cut down on regular coffee or caffeine intake while still enjoying a coffee-like beverage, often replacing one or two daily cups.
Value for large quantity
The 60-stick count at a competitive/sale price was repeatedly cited as a major reason for purchase, with reviewers calling it 'cost-effective' (코스파) compared to other diet coffee brands.
Diet/weight management support
Reviewers bought the product hoping the Garcinia Cambogia extract and diet-support formula would help suppress appetite or reduce fat synthesis, often alongside existing diet efforts.
Repeat purchase/brand loyalty
Numerous reviewers explicitly stated this was their 2nd, 3rd, or repeat purchase, restocking after finishing a previous box even before confirming clear results.
Gifting
At least one reviewer purchased it as a gift, noting the recipient also enjoyed it, suggesting some gifting potential.