Trending on social media
Multiple reviews mention purchasing after seeing the product discussed on SNS (social media), TikTok, and through influencer recommendations (e.g., 'SNSで話題だったので買いました').
Gift-giving appeal
Several reviewers bought this as gifts for friends and family because of its appeal and quality, with one noting they purchased multiple units as presents.
Solving facial puffiness
Consumers specifically sought this product to address morning and evening facial swelling/edema, treating it as a dedicated solution for depuffing.
Summer seasonal need
Many reviews indicate seasonal purchasing motivation for hot weather months, with reviews stating 'summer is essential' (夏は必須です) and recognizing it as a summer staple.
Repurchase after previous use
Several customers mention buying again after a previous unit wore out or to have multiple copies in different locations, indicating proven satisfaction.