Promotional pricing and sales
Multiple reviews mention purchasing during sales events (Olive Young sales, discounts), suggesting price-sensitive buyers are a significant driver of conversions.
Hydrogel mask category preference
Several reviewers explicitly stated they prefer hydrogel masks as a product category and sought this brand as a repurchase or upgrade within that preference.
Ingredient reputation (collagen)
Consumers specifically mention collagen's appeal, with one reviewer noting preference for collagen overnight masks due to calming and skin-benefit properties.
Gift or impulse purchase
One reviewer mentions seeing the product on offer and deciding to try it on impulse, indicating point-of-sale marketing is effective.