Scalp condition treatment
Consumers purchased this shampoo specifically to address dandruff, itchiness, and seborrheic scalp issues, often as a recommended alternative to other brands.
Sensitive/post-pregnancy scalp care
Several buyers sought this product after experiencing scalp irritation or post-pregnancy scalp sensitivity, viewing it as a gentler option.
Set format and bundle value
The 400ml set package with included smaller configuration appealed to buyers as offering better value and variety than single bottles.
Repurchase from previous experience
Existing customers repurchased based on prior positive results, indicating strong brand loyalty among the product's core user base.
Seasonal scalp management
Some consumers bought it seasonally, particularly for winter dandruff or summer cooling properties suited to their climate needs.