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4.6
68 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Efficacy
Consumers specifically sought out this product for The Ordinary brand's reputation and retinal's higher potency compared to standard retinol. Multiple reviews mention purchasing due to ingredient transparency, retinal being '11 times more effective than retinol,' and recommendations from skincare professionals and cosmologists.
Price & Value Perception
The product is frequently praised as 'cheap,' 'budget-friendly,' and exceptional value compared to competitors with similar retinoid strength. Many buyers explicitly cite affordable pricing as a primary driver, especially relative to higher-end retinal alternatives.
Repurchase & Proven Results
Significant repeat purchase behavior indicates strong product satisfaction; multiple reviewers mention second, third, and continued repurchases after seeing visible improvements in skin texture, wrinkles, and firmness.
Influencer & Social Proof
Several reviews reference 'good reviews I've read' and purchasing based on observing brand reputation on social platforms, indicating that online visibility and peer recommendations drive acquisition.
Gift & Family Sharing
At least one review explicitly mentions a parent requesting the product after witnessing results on a family member, demonstrating word-of-mouth conversion within households.
How they use it
Low-Frequency Night Application
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Most reviewers report using the product 2–3 times weekly rather than nightly, applying only a small pea-sized amount. This conservative frequency suggests consumers are following retinoid best practices and titrating introduction.
Nighttime-Only Routine
Reviews consistently emphasize application at night only, with one noting it is 'nighttime use only.' No daytime use is mentioned, indicating standard retinoid photosensitivity awareness.
Layering & Combination Use
Some users apply it as a serum under moisturizer, while others mix it with cream or buffer it to reduce irritation. A few reviewers layer it with other The Ordinary retinol products (e.g., Retinol Cream Emulsion) on alternate nights.
Extended Face & Delicate Area Application
One reviewer notes comfort using it around the eye area; however, mouth area irritation is reported by others, suggesting selective application to face while avoiding sensitive zones reduces adverse reactions.
Gradual Introduction Phase
Multiple reviewers mention 'easing into it slowly,' 'introducing gradually,' and starting with once or twice weekly application. Initial acclimation appears standard practice among purchasers.