Repeat purchase / brand loyalty
Many reviewers explicitly state they have repurchased the product many times over years and stockpile backups, citing it as a long-term staple alongside Mise-en-scene's original hair oil line.
Curly/wavy/permed hair needs
A large share of buyers specifically chose this styling variant over the original because they have curls, perms, or waves and wanted better hold and definition.
Positive word-of-mouth and other reviews
Several reviewers said they were persuaded to try the product after reading other customer reviews or seeing family members use it successfully.
Value of the bundle/set
The 80mL x2 plus 30mL travel-size set is frequently praised as generous for the price, especially during Olive Young sales, encouraging purchase over single-bottle competitors.
Gift-giving
Multiple reviewers purchased the product as a gift for mothers, sisters, or daughters, noting the recipients loved the softness and shine it gave their hair.