Reputation for gentleness on sensitive/compromised skin
Many buyers cite Soonjung's established reputation for calming sensitive, rosacea, eczema and psoriasis-prone skin as the reason they tried it, often after hearing positive word of mouth.
Repeat/loyal repurchase
A very large share of reviews explicitly mention this being their 2nd, 3rd, 8th or even 10th+ repurchase, indicating strong brand loyalty and low switching once satisfied.
Value of the trio/set format
Reviewers frequently buy the 3-pack specifically because it is cheaper per unit than buying single tubes, and appreciate the travel-friendly size of each tube.
Recommendations from friends, family or influencers
Several buyers mention purchasing based on a friend's, family member's, or public figure's (e.g., a celebrity) recommendation, or after reading online reviews.
Compatibility with actives/other skincare
Some buyers purchase it specifically because it layers safely under retinol, Accutane regimens, or other actives without causing irritation.