Ingredient reputation and brand trust
Multiple reviewers mention buying Aestura products with confidence and specifically seeking out the A-Cica line after hearing positive recommendations. The cica (centella asiatica) formulation is trusted for barrier repair and calming properties.
Influencer and social recommendation
Several reviews cite YouTuber recommendations and social media visibility as drivers for purchase, particularly targeting those with barrier damage or severe sensitivity.
Gift-giving and bundled value
Consumers appreciate the set format as a gift option and trial package. The inclusion of additional cream and mask sheets makes it attractive for gifting and testing without full commitment.
Repurchase loyalty
Multiple reviewers explicitly state they are repeat purchasers ('I've bought this product quite a few times,' 'always use,' 'plan to use whenever skin is aggravated'), indicating strong satisfaction-driven repurchase.
Price and promotional incentives
Buyers mention comparing prices across platforms (duty-free, Coupang, Olive Young) and purchasing during sales. The bundled set is perceived as offering better value than individual products.