Vitamin C and brightening reputation
Consumers cite the green tangerine and TXA ingredients as reasons for purchase, attracted by the product's whitening and anti-aging claims.
Bundled set value
The set format (+TXA serum) incentivizes purchase; multiple reviews mention buying it as a comprehensive skincare solution combining mist and serum.
Repurchase driven by results
Several reviewers explicitly state they plan to repurchase after seeing skin improvements in hydration and brightness within weeks of use.
Affordable pricing during sales
Multiple mentions of purchasing during promotions (Olive Young sales) suggest price sensitivity and deal-seeking behavior among buyers.
Multi-use versatility
Consumers are drawn to the dual functionality of using it post-cleanse or over makeup throughout the day.