Influencer Recommendation & YouTube Tutorials
Multiple reviewers explicitly mention purchasing after seeing Happyrim (a well-known Korean beauty educator) use the tools in YouTube videos and tutorials. The brand collaboration has driven significant consumer interest.
Promotional Sales & Value Perception
Many customers highlight buying during discount periods or sales events, noting the price-to-quality ratio as a key purchase driver. Several reviews mention timing purchases around special deals.
Previous Product Satisfaction & Repurchase
A notable segment of reviewers state they purchased after having positive experiences with other Happyrim or Tool Lab products, driving repeat purchases of this specific set.
Tool-Focused Gift & Complementary Usage
Some consumers purchased specifically for the integrated set (brush + sponge), appreciating having two complementary application methods in one product for base makeup application.
Travel & Portability Needs
Consumers note the compact size makes it ideal for travel, with some purchasing multiple sizes (regular and large) for different travel scenarios.