Seasonal heat relief
Many buyers purchase specifically for hot summer weather to cool flushed, overheated skin, with numerous reviews stating they buy it 'every summer' or 'only for summer.'
Redness/rosacea management
Consumers with rosacea, Asian flush, or heat-triggered redness buy it to calm and reduce visible flushing, citing visible redness reduction after use.
Makeup prep routine
A large share of buyers purchase it as a pre-makeup step to lower skin temperature and tighten pores for better makeup application and longevity.
Word-of-mouth/influencer and social buzz
Several reviewers mention buying after hearing hype online, from friends, YouTube, or influencer recommendations, and because it was 'trending' or sold out in stores.
Repeat purchase/loyalty
A high volume of reviews explicitly state this is a 2nd, 3rd, or 5th-6th repurchase, often stocking multiple units during sales.