Value and Bulk Quantity
The 70-piece count at affordable pricing is the primary driver; consumers frequently mention buying specifically for the large quantity and cost-per-sponge advantage over premium alternatives or competitor brands like Fillimilli.
Repurchase and Stockpiling Behavior
Many reviews explicitly state this is a repeat purchase or that consumers keep multiple packages in stock, indicating strong product satisfaction and habit formation around this SKU.
Travel and Convenience
Compact size and disposability make it attractive for travel; consumers note it solves the hygiene problem of reusable sponges during trips to humid climates.
Fillimilli Product Discontinuation
Several consumers explicitly mention switching to this product after Fillimilli stopped selling its soft sponges, perceiving this OLIVEYOUNG version as an identical or very similar replacement.