Ingredient reputation (snail mucin)
Many buyers cite the popularity and reputation of snail mucin/COSRX's 'Snail 92' line as the reason for trying the product, often after hearing about it being viral or highly rated.
Repurchase loyalty
A large share of reviews explicitly mention this being their 2nd, 3rd, 4th or 5th bottle, or that they have used it 'for years', showing strong repeat-purchase behavior.
Gifting
Numerous reviewers bought the cream as a gift for mothers, sisters, boyfriends or friends, citing its gentle, hydrating reputation as a safe gift choice.
Value/size
Reviewers note the large jar size and affordable price as a reason for purchase, describing it as good value ('a little goes a long way', 'CP值超高').
Social proof / hype
Several buyers say they purchased after seeing it recommended online or hearing 'quite a bit about the effects of snail mucin', reflecting influencer/word-of-mouth driven demand.