Gift-giving appeal
Multiple reviews indicate customers purchased the set specifically as a gift for family members (grandma, friend), attracted by the complete, presentable package format.
Ingredient reputation
Consumers actively seek out the rice ingredient for its brightening and gentle properties, with several explicitly mentioning they "love rice ingredient in skincare" and that rice is "gentle on the skin."
Repurchase loyalty
Multiple reviews state "リピすると思います" (will repurchase) and "何度もリピートしています" (have repurchased many times), indicating strong repeat buyer behavior from satisfied customers.
Value and completeness
Buyers emphasize the set offers multiple full-sized products (pads, masks, serums) in one purchase, described as "very complete" and "worth the money" for the comprehensive daily care routine.
Price and seasonal sales
One review specifically recommends buying "on sale if you can," suggesting price-conscious consumers track promotions for this product across platforms.