— · Serum
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4.9
39 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
PDRN and Collagen Ingredients
Consumers were attracted by the inclusion of PDRN and collagen components, perceiving these as scientifically-backed actives that justify purchase decisions for skin firming and elasticity improvement.
New Product Novelty and Event Pricing
Multiple reviewers mentioned buying during launch events and promotional price points (e.g., 2,900 won sales), with strong satisfaction driving confidence in repurchase at full price.
Gifting for Family Members
Several purchases were driven by buying for mothers or family members based on word-of-mouth recommendation, suggesting strong social influence and trust in the brand within households.
Lightweight Mist Format Innovation
Consumers sought a moisturizing product that was non-sticky and convenient to apply; the gel-type mist format—bridging serum and spray—attracted those fatigued by traditional thicker serums.
Complementary to Existing Routine
Repeat customers who had used other BIOHEAL BOH products (serums, creams, devices) repurchased this mist to complete a full regimen.
How they use it
Morning and Evening Skincare Routine Step
The most common usage is as a hydration booster during AM and PM skincare routines, applied directly after cleansing or as a layer within the serum step.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Pre-Makeup Application
A significant number of users apply the mist before makeup to create a hydrated base and improve makeup longevity and adherence throughout the day.
Over-Makeup Touch-Up Spray
Consumers frequently use it as an in-the-moment refresher spray over completed makeup during the day, especially to combat humidity, heat, and air-conditioning dryness.
Humid and Hot Weather Use
Several reviews specifically note increased usage during summer months and in humid climates to address facial dryness exacerbated by environmental stress.
Consistent Daily Use (1+ Month Routine)
Multiple reviewers report continuous daily application over weeks to months, indicating this is positioned as a daily maintenance product rather than occasional treatment.
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