Social media/viral hype
Multiple reviewers mention being skeptical due to heavy promotion on social media before finally trying it, and being influenced by dermatologist, makeup artist, or friend recommendations.
Repeat/repurchase loyalty
A very large share of reviews explicitly state this is a 2nd-10th repurchase, indicating strong brand and product loyalty once tried.
1+1 value set / promotions
Reviewers frequently cite the 1+1 double-pack, sale pricing, and bundled travel-size minis as reasons for buying, calling it good value and 'worth the hype' at the discounted price.
Ingredient reputation
Buyers cite the 15% squalane content, panthenol, and fragrance/alcohol/essential-oil-free formula as reasons for choosing it, especially for sensitive or compromised skin.
Compatibility with active ingredients (retinoids/tretinoin)
Several reviewers specifically purchased it to pair with tretinoin, retinoids, or isotretinoin routines to counteract dryness and irritation from those actives.