Social media and influencer buzz
Many reviewers mention buying because the product was trending on Twitter/X, Instagram, or recommended by YouTubers and Korean celebrities.
Repurchase/loyalty
A very large share of reviews are repeat purchases (2nd, 3rd, even 12th time), showing strong brand loyalty and repeat B2C demand.
Sale/discount pricing
Numerous reviewers explicitly say they bought during a 1+1 promotion or sale event, citing excellent value for the 140-pad refill set.
Sensitive/acne-prone skin reputation
Buyers with sensitive, acne-prone, or easily irritated skin specifically sought this product due to its reputation for being gentle and non-irritating.
Gift purchases
Several reviewers bought the set for mothers, friends, or siblings, citing convenience and good value as gift-worthy reasons.