Brand loyalty and product line extension
Consumers who already use topical REJURAN skincare products (ampoules, creams) purchase the jelly to complement their regimen or try REJURAN's first supplement offering, viewing it as a natural extension of trusted brand equity.
Superior taste and palatability
Multiple reviewers explicitly state they chose this product because competing collagen supplements have unpleasant tastes or fishy aftertastes; the grape/muscat flavor is cited as a major differentiator enabling long-term compliance.
Influencer and social media recommendations
Several reviews mention discovering the product via Instagram, TikTok, and YouTube recommendations from beauty influencers and celebrities, driving curiosity-driven first-time purchases.
Repurchase and stockpiling behavior
Satisfied repeat buyers purchase multiple boxes during sale periods (OliYoung sales, Korean special pricing) to stockpile, indicating strong product loyalty despite price concerns.
Convenient inner beauty supplementation
Consumers seeking effortless daily beauty supplementation are attracted to the individual-stick packaging and no-water-needed format, positioning it as a practical alternative to powders or capsules.