Rilakkuma Collaboration Pouch Appeal
The cute limited-edition pouch is a major driver, with many consumers explicitly stating they bought the set primarily for the gift, though most end up appreciating the product itself.
YouTuber & Influencer Endorsement
Multiple reviews mention famous YouTubers recommending the product, indicating strong influencer-driven demand, especially among acne-prone teens and their parents.
EGF & Gentle Formula Reputation
Consumers cite the high concentration of EGF (10 ppm), guaiazulene (chamomile), and non-irritating formulation as reasons for purchase, particularly those with sensitive or barrier-compromised skin.
Repeat Purchase & Brand Loyalty
Several reviewers note they have bought the product multiple times (some mentioning 10+ bottles or bulk purchases), indicating strong product satisfaction and habit formation.
Seasonal & Problem-Specific Use
Consumers bought it for summer calming, acne breakouts, and skin rash relief, treating it as a targeted solution rather than a luxury item.