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4.7
428 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Reputation for sensitive/acne-prone skin
Many buyers specifically sought a gentle oil cleanser after bad experiences with other brands and purchased this because of its reputation for not irritating sensitive or acne-prone skin.
Repurchase/loyalty
A large share of reviews are 2nd, 3rd, or multiple-bottle repurchases, with several calling it their 'holy grail' or go-to cleanser they hope never changes.
Social proof and recommendations
Purchases were driven by TikTok trends, YouTuber recommendations, friend/family word-of-mouth, and general 'hype' or awards mentioned in reviews.
Value/bundle with travel size
The 200mL+50mL set was appreciated for including a travel-size bottle at a good price, especially when on sale or bundled as a gift-with-purchase.
Ingredient/brand trust
Fans of other beplain products (foam cleanser, serum, clay mask, acne ointment) purchased the oil cleanser to complete their routine, trusting the brand's simple, 'clean' ingredient list.
How they use it
First step of double cleansing
Most reviewers use it as the first cleansing step to remove makeup/sunscreen, followed by a foam or gel cleanser (often beplain's own).
Skin concerns raised — and how the product addressed them
✓Most reviewers with sensitive skin reported the product cleansed effectively without stinging eyes or causing redness, though a small number still experienced irritation or breakouts.
✓The majority found it non-comedogenic and safe for acne-prone skin, but a notable minority reported new breakouts or pimples after use.
✓Many users saw visibly reduced blackheads and clearer pores over time, though several others felt it had little to no effect on congestion.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily/nightly use
Commonly applied nightly to remove a full day of makeup, sunscreen, and sebum; some also use it in the morning due to its light, non-greasy feel.
Emulsification technique
Users apply to dry hands/face and massage before adding water to emulsify; several note it emulsifies quickly and rinses cleanly.
Eye makeup removal
Frequently used to target waterproof mascara and eyeliner, though results are mixed for heavy or long-wear eye makeup.
Travel/portability
The included 50mL bottle is used for travel or on-the-go touch-ups separate from the full-size 200mL bottle.
✓Reviewers largely praised it for cleansing without stripping or leaving skin feeling tight, maintaining hydration post-cleanse.
✓While effective for daily makeup and sunscreen for most, some reviewers noted it did not fully dissolve stubborn waterproof mascara or eyeliner.
Concerns and outcomes summarized from reviews; percentages are approximate.
