— · Serum
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4.7
50 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer Recommendations
Many buyers explicitly mention YouTubers and Instagram influencers recommending the product, making it a primary discovery driver. This includes both direct recommendations and algorithm-driven exposure to beauty content.
Ingredient Reputation (EGF)
Consumers deliberately sought out this product specifically for its EGF (Epidermal Growth Factor) content, researching its benefits for skin repair, rejuvenation, and post-procedure healing after dermatological treatments like laser therapy.
Repurchase Loyalty
Multiple reviewers describe themselves as long-term customers or explicitly state they are buying it again, indicating strong product satisfaction and habit formation among existing users.
Specific Skin Concerns (Redness & Sensitivity)
Buyers with sensitive skin, redness issues, or recent skin procedures specifically purchased this product based on its calming and soothing reputation for these conditions.
Price Promotions & Sales
Some buyers mention taking advantage of sales or significant discounts offered on platforms like Olive Young, indicating price sensitivity despite the product's premium positioning.
How they use it
First Step After Cleansing
Consumers commonly apply this as the first serum step immediately after cleansing or toning, allowing maximum absorption of the lightweight formula.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Multi-Layer Application
Due to the watery texture, users apply it multiple times in succession, either spraying directly or decanting into spray bottles for convenient reapplication throughout the day.
Post-Procedure Care
Multiple users apply this specifically after dermatological procedures (laser treatments, professional facials) as a healing and calming treatment, often applied more frequently during recovery.
Nighttime Routine Focus
Several reviews mention using this primarily at night or as part of evening skincare, suggesting consumers see it as beneficial for overnight skin repair and recovery.
Seasonal Use (Summer)
Reviewers note preferring this product in warmer months due to its lightweight, non-sticky profile and hydrating yet refreshing feel on the skin.
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