— · Hair care
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4.7
163 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Distinctive Scent Profile
Consumers frequently cite the baby powder and ylang ylang scent options as primary purchase motivators. The fragrance is often described as long-lasting, nostalgic, and pleasant enough to wear without additional perfume.
K-pop Influencer Endorsement
Multiple reviews mention purchasing the product after learning about it from Stray Kids member IN. Influencer recommendations drive significant trial and word-of-mouth sharing among fan communities.
Repurchase Loyalty
Numerous reviews indicate repeat purchases of 3+ times, with consumers describing it as their 'favorite shampoo' or unable to use other brands. Consistent quality builds trust for reorders.
Value and Volume
The 500ml size is noted as affordable with good value per purchase. Promotional pricing and bulk gift quantities mentioned in reviews further justify the purchase decision.
Hydration and Hair Feel
Customers seeking moisturizing, soft-feeling hair cite the product's ability to hydrate without leaving residue or greasiness as a purchase reason.
How they use it
Daily Routine Cleanser
Most reviews describe using this as an everyday shampoo, often paired with the complementary conditioner from the same brand for complete hair care routine.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Scalp and Hair Cleansing Step
Users employ it as a primary cleanser to remove grease and buildup while maintaining hydration. Some combine it sequentially with a clarifying or detox shampoo first, then use this for rehydration.
Regular Frequency
Reviews indicate consistent daily or near-daily use without complaints of buildup, suggesting it is a staple product in regular hair washing routines rather than occasional treatment.
Multi-Family Usage
Several reviews note that multiple family members use the product, with some choosing different scent options (baby powder vs. ylang ylang) within the same household.
