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4.8
52 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Gel Eyeliner Compatibility
Consumers specifically purchased this brush to use with gel eyeliners (particularly Holika Holika Geltail), citing problems with their previous brushes causing product to fall on cheeks or not applying smoothly. The 717's fine bristles and firm structure resolve these application issues.
Reputation and Brand Trust
The PICCASSO brand has strong brand equity; multiple reviewers mention buying it because they recognized the brand name as reliable or because they had positive experiences with other PICCASSO brushes. Several note they are 'filling up the brush collection' with PICCASSO products.
Positive Word-of-Mouth
Customers reference good reviews and customer ratings as decision factors, indicating strong social proof driving purchases. Some buyers also purchase specifically as gifts due to the product's positive reputation.
Precision and Control Upgrade
Buyers upgrading from cheaper or lower-quality brushes purchase the 717 specifically for its thin, precise bristles and superior control for detailed eyeliner work, especially for creating fine lines and eyebrow details.
How they use it
Gel Eyeliner Application
The dominant use case is applying gel eyeliners, particularly thick or soft-textured formulations that require firm bristles and precision. Multiple reviewers explicitly mention using it with Holika Holika Geltail liner.
Fine Line and Detail Work
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers use the brush for creating thin, precise eyeliner lines and for detailed eyework including inner eye lines (inlines) and eyebrow definition, with some using it for general makeup detail work beyond just eyeliner.
Eyeshadow Layering and Smudging
Users apply eyeshadow as a base or guide line before liquid eyeliner, and use the brush to soften and blend eyeliner edges. Some use it exclusively with eyeshadow products rather than traditional eyeliners.
Portable Touch-Up Tool
Several reviewers mention carrying the brush for on-the-go eyeliner touch-ups and corrections throughout the day due to its compact size and portability.