Repeat purchase loyalty
Many reviewers state this is their 3rd-6th bottle, citing consistent soothing and hydrating results that keep them coming back.
Ingredient reputation (Cica/Panthenol)
Buyers frequently mention trusting the cica, panthenol, and centella ingredient story for calming sensitive or irritated skin.
Promotional bundle pricing (1+1)
A large share of purchases were driven by 1+1 or special-set discounts, with reviewers explicitly saying they bought because of the deal.
Gifting
Several reviewers bought it as a gift for family members (mother, daughter, husband, friend) or received it as a free gift and then repurchased.
Social media / influencer discovery
Some buyers mention discovering the product via XHS (Xiaohongshu), TikTok, or general online buzz before purchasing.