Long-standing hype and brand reputation
Many reviewers say they had 'always wanted' this Piccasso tool after hearing about it for years from Korean YouTubers/beauty influencers before it became available on Global Olive Young.
Influencer and MUA recommendations
Multiple reviews cite specific YouTubers, TikTokers, or named Korean makeup artists (e.g., 'Seungho', 'George', 'Hamgyeongsik') as the reason for purchase.
Bundle value with sponges/accessories
Many buyers were drawn in by the accompanying puffs, hair clips, ring palette, and storage pouch, describing the set as a good deal even if the spatula alone seemed pricey.
Desire to reduce product waste
Several reviewers purchased specifically to stop wasting expensive foundation that sponges absorb, citing the spatula's precise, low-waste application.
Repurchase / gifting
A notable number bought a second unit for themselves, a family member, or a friend after loving their first one, or after losing one (e.g., confiscated at airport security).