Brand loyalty and line expansion
Many consumers purchased the serum specifically because they already love the Dr. Althea 345 cream or mist and wanted to complete the routine. Reviewers explicitly mention buying immediately upon learning the serum was released.
Reputation for sensitive skin tolerance
Consumers with sensitive, irritation-prone, and acne-prone skin cite the product's gentle formula and proven efficacy of the brand as key reasons for purchase. Several note they chose it because previous 345 products did not cause breakouts.
Soothing and calming claims
Buyers specifically sought this product for its marketed relief and soothing benefits, particularly those dealing with redness, irritation, and reactive skin conditions.
Ingredient transparency and mild formulation
Reviewers mention purchasing because the ingredients are described as mild and safe, allowing confident daily use without concern for adverse reactions.