— · Serum
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4.8
33 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer recommendation and social media virality
Multiple reviews cite influencer endorsements and viral popularity on social platforms as primary purchase drivers, with consumers specifically mentioning they bought after seeing recommendations.
Repeat purchase due to perceived efficacy
Significant number of buyers explicitly state this is a second or multiple order, indicating satisfaction with results on pores and skin texture that compels repurchase.
Ingredient reputation (Sea Grape/Umibudo)
Consumers note curiosity about the sea grape ingredient as a purchase motivation, suggesting brand awareness around this key component.
Competitive pricing
Buyers mention the product is cheaper than alternative sites and praise value for money, with some noting promotional prices (e.g., Daiso pricing at 5,000 won).
How they use it
Daily facial ampoule in morning and evening routine
Multiple reviews indicate use as a standard step in skincare routines without time restriction, with some specifically mentioning morning application due to lightweight, non-sticky formula.
Targeted pore-focused application
Several consumers report using the product selectively on problem areas, particularly the nose and T-zone, rather than whole-face application.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with other products
One review mentions use with toner pads, suggesting it integrates into multi-step Korean beauty routines rather than as standalone treatment.
Continuous/regular usage for gradual results
Reviewers emphasize consistent application over time to observe pore-tightening and texture improvements, rather than expecting immediate effects.
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