Recommendation from beauty professionals and influencers
Multiple reviewers mention being recommended the product by Korean beauty experts, along with purchases driven by visibility on platforms like Olive Young and social media influencer suggestions.
Novel plaster-mask format and curiosity
Consumers were drawn to the unique gypsum plaster delivery system as a different and interesting alternative to conventional clay or sheet masks they had previously used.
Targeted skin concerns (oily skin, pores, sebum)
Buyers specifically sought this product to address oily and combination skin, pore minimization, and sebum control rather than purely moisturizing benefits.
Repurchase and loyalty
Several long-term users indicate they have repurchased multiple times over years, with one reviewer mentioning bulk purchases resold in smaller quantities, suggesting strong product loyalty.
Value and pricing during promotions
Reviewers cited good pricing, bundle deals (4+1), and promotional sales on platforms like Olive Young as purchase drivers.