Celebrity/idol endorsement
Many buyers cite Cha Eun-woo or ILLIT's Wonhee as brand ambassadors as their reason for trying or repurchasing the product.
Photocard/gift promotions
A large number of reviews mention buying specifically for included celebrity photocards or keyring promotions bundled with purchase.
Value with refill bundle
Reviewers repeatedly highlight that the set includes a refill pack, making it feel like excellent value (140 pads total) versus competitors.
Word-of-mouth/repurchase
Many reviewers say they were recommended the product by friends, Korean skincare staff, or previous positive experience, leading to repeat purchases (some mention 3rd-10th repurchase).
Reputation for calming/redness relief
Reviewers bought it specifically to address redness, sensitivity, or acne after reading reviews or hearing about its soothing reputation.