Large size and value for money
The 500mL bottle at a low price point is repeatedly cited as the main reason for purchase, with reviewers calling it 'a steal' and comparing it favorably to smaller premium rice toners like I'm From and Anua.
Rice ingredient reputation
Many buyers purchased specifically because of trust in rice/rice water as a brightening and hydrating ingredient, often citing prior experience with rice-based Korean skincare.
Repurchase/loyalty to brand
Numerous reviewers mention this being their 2nd, 3rd, or 4th bottle, often after also using Shingmulnara's moisturizer or toner pads, indicating strong brand loyalty.
Gifting
A notable share of reviews describe buying the toner as a gift for mothers, sisters, or friends, often citing the generous size as a good gift value.
Social media virality
Some reviewers state they bought it because rice toners are 'viral' on social media and this offered the best price-to-volume ratio among viral options.