— · Hair care
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4.7
29 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Expert Recommendations
Multiple reviews cite purchases prompted by Korean influencer EuniUnni's recommendation and endorsements from professional dermatologists, signaling strong social proof driving consumer decision-making.
Reputation for Repair
Consumers specifically sought this product for its claimed ability to repair bleached and heat-damaged hair, with users explicitly mentioning previous damage from curling, dyeing, and bleaching.
Price & Promotional Availability
Several reviews mention purchasing during sales or appreciating the bargain price on platforms like Olive Young, suggesting price sensitivity and promotional effectiveness in driving purchases.
Repeat Purchase & Brand Loyalty
Multiple reviewers indicate intention to repurchase or confirm they are returning customers, reflecting satisfaction-driven loyalty.
How they use it
Post-Shower Treatment
Most reviews describe applying the treatment after showering as a conditioning step, with consumers noting results visible by the next morning.
Variable Application Duration
One reviewer notes achieving results even without long leave-on times, though at least one user reports applying for extended periods, suggesting flexible usage flexibility.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Regular Maintenance Routine
Reviewers treat this as an ongoing hair care step rather than occasional intensive treatment, with mentions of continued use over time to maintain softness and shine.
