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4.8
109 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient reputation & biotin appeal
Buyers specifically sought Type 1 Collagen with Biotin as a trusted formulation, drawn to its science-backed ingredients and brand recognition of the AYL/Olive Young ecosystem.
Influencer & word-of-mouth recommendation
Multiple reviews cite friends, Korean acquaintances, or social discovery (beauty forums, TikTok presence) as the primary conversion trigger, particularly among international buyers discovering the brand online.
Repurchase & loyalty
Numerous reviewers report 3–6+ repeat purchases, indicating strong habitual consumption and satisfaction; many explicitly state 'repurchase' or 'keep buying' as their usage pattern.
Premium gift packaging
The luxurious tin case and attractive pink ampoules are frequently mentioned as compelling reasons to purchase for gifting, often described as 'thoughtful,' 'pretty,' and suitable for skincare-conscious recipients.
Taste & drinkability
The non-fishy, pleasant orange-juice-like taste is cited as the key enabler for daily compliance, with buyers noting it 'tastes good' as a reason to maintain consistent consumption over 28 days.
How they use it
Daily evening consumption
Most reviewers report drinking one ampoule per night before bed, viewing it as a beauty sleep ritual; some mention taking it first thing in the morning as an alternative.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consistent 28-day cycles
The 28-day supply encourages month-long usage protocols, with many consumers completing one box and immediately reordering, suggesting subscription-like behavior.
Internal beauty/wellness routine integration
Users frame this as an 'inner beauty' supplement integrated into holistic skincare rather than topical skincare, often combined with other oral collagen or vitamin regimens.
Quick absorption & convenience
The liquid ampoule format is praised for rapid absorption and portability; reviewers note the small bottles fit easily in purses, making on-the-go consumption feasible for travel or office use.
