Value and affordability
Many reviewers cite the low price combined with high quality as a primary purchase driver, with multiple mentions of it being an excellent budget-friendly option that outperforms more expensive alternatives.
Brand reputation (STUDIO17)
Several consumers explicitly state they chose this product because STUDIO17 has a strong reputation for quality, with reviewers noting the brand has 'no losers' and recommending buyers confidently try the line.
Recommendation and word-of-mouth
Multiple reviews mention friends' recommendations or trying the brush based on positive reviews from others, indicating strong peer-to-peer recommendation influence.
Repurchase loyalty
Numerous reviewers state this is a repeat purchase, with some saying they keep buying the same brush because they cannot imagine using anything else.
Specific use-cases (contouring, highlighting)
Several consumers bought this specifically for nose shading, highlight application in small areas, or eyelid blending, indicating targeted use-case awareness.