— · Serum
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4.7
144 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Pore-Targeting Formula
Consumers specifically sought this serum for its peptide complex (9 types), adenosine, PHA, and vegan collagen blend—ingredients associated with pore refinement, anti-aging, and skin brightening. Multiple reviews cite the ingredient list as the primary purchase driver.
Affordability & Value Perception
Priced around ¥600–$10 USD for 30mL, buyers frequently highlight the low cost relative to perceived quality. Many purchase during sales or as a budget-conscious addition to skincare routines.
Repurchase & Loyalty
Numerous reviews mention 2nd, 3rd, 4th, or 5th repurchases, indicating strong user satisfaction and habit formation. Customers return specifically because earlier use showed results or positive experience.
Social Proof & Influencer/Friend Recommendations
Reviews reference seeing the product on Instagram/TikTok, friend recommendations, and in-store sampling, suggesting word-of-mouth and social media visibility drive discovery.
Gift-Giving & Bundling
Several buyers purchased as gifts for friends/family or to meet minimum order values, indicating the product serves a secondary gifting role.
How they use it
Morning Routine & Makeup Primer
Multiple users apply the serum in the morning as a makeup base or primer, citing its lightweight absorption and dewy finish that improves makeup adherence.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Night-Time Core Step
Frequent mention of use in nighttime skincare routines for intensive hydration and overnight skin recovery, particularly among users with dry or sensitive skin.
Twice-Daily Application
Several power users report applying the serum morning and night, suggesting it tolerates frequent use without irritation or heaviness.
Targeted Pore-Prone Areas
Users often apply the serum specifically to pore-prone zones (nose, T-zone, cheeks) rather than full face, maximizing effect on problem areas while minimizing product use.
Layering with Complementary Products
Reviews mention combining Closer Serum with pore pads (e.g., Dr. Althea 345, zero-pore pads) and other hydrating products, suggesting it works well as a mid-step in multi-product routines.
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