Promotional pricing and sales incentives
Multiple reviewers explicitly mention purchasing during clearance, sale, or discount periods at retailers like Olive Young, indicating price sensitivity drives conversion more than full-price positioning.
Brand reputation and product line loyalty
One reviewer mentions switching from other BABOR products (ampoules) to this cleanser, suggesting existing brand trust and bundling potential.
Convenience and ease of use
The foam format and morning-routine simplicity attracted multiple buyers seeking efficient skincare without extra preparation steps.