Trust in the SOME BY MI Cica line
Many buyers already used the brand's toner or cream and purchased the pads to complete or try the 'AHA-BHA-PHA' line, citing brand reputation for acne-prone skin.
Repurchase / restocking
A large share of reviews explicitly state this is a 2nd-4th repurchase, often stocked up during sales, indicating strong repeat-buy behavior.
Gift purchases
Several reviewers bought the pads as gifts for friends, siblings, boyfriends or teenage sons with acne, suggesting appeal beyond the original purchaser.
Acne/blemish-focused search
Consumers with acne-prone, oily or combination skin sought out an exfoliating toner pad specifically because of the AHA/BHA/PHA acid claim.
Beauty box discovery
Several reviewers first encountered the product via Olive Young monthly beauty boxes, later leading to standalone purchases.