Promotional pricing and value perception
Multiple reviews mention purchasing at Olive Young Day discounts and sales, with buyers noting favorable pricing compared to competitor products. The perception of getting a 'bargain' or 'good value for money' was a significant driver of purchase decision.
Brand reputation and ingredient trust
References to Centellian24's Madecassoside (centella) heritage and association with the parent brand's successful products influenced purchase. Buyers recognized the brand as established and trustworthy in the Korean cosmetics market.
Bundle value with included serum
The double pack format with complementary 10ml serum bottles was highlighted as a reason for purchase, attracting consumers looking for complete eye care routines at a better price point.
Gift-giving for family members
At least one review explicitly mentioned buying for a mother who needed eye cream, indicating gifting as a purchase motivation for beauty products targeting mature skin.