— · Hair care
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4.5
114 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/Celebrity Endorsement
Multiple reviews mention purchasing because K-pop idols (specifically Jungkook) use and endorse the product, driving awareness among global fan communities.
Fragrance Reputation
The product is primarily purchased for its acclaimed long-lasting scent profile, with consumers actively seeking this specific brand line for its distinctive milk and powder fragrance.
Repurchase & Brand Loyalty
Numerous reviews indicate repeat purchases, with customers buying multiple bottles and expressing intent to try other scents in the Milk Baobab line.
Value for Price
Consumers note the product offers good value at relatively affordable pricing compared to luxury shampoos with similar fragrance positioning.
Gift-Giving
Several reviews mention purchasing as gifts for friends and family, attracted by the attractive packaging and premium aesthetic appeal.
How they use it
Daily Hair Cleansing Routine
The majority of users incorporate this as their regular daily or frequent shampoo, using it as a standard wash step rather than a specialized treatment.
Scent-Focused Usage
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers emphasize using the product specifically for its fragrance benefits, with many checking their hair throughout the day to enjoy the lingering scent.
Minimal Product Quantity Needed
Reviews note that only a small amount is required to lather and cleanse, suggesting efficient usage and extended product life.
All-Hair-Type Application
The product is used across various hair types including fine, thick, wavy, and oily hair, though effectiveness varies by individual hair characteristics.
