Repurchase loyalty
Many reviewers mention this being their 2nd, 3rd, 4th, or even 7th tube, indicating strong repeat-purchase behavior and brand trust.
Ingredient reputation (Squalane)
Several reviews specifically cite the 15% squalane content and 'sebum-like' ingredient structure as the reason for purchase, appealing to ingredient-conscious buyers.
Influencer/hype-driven purchase
Reviewers mention buying because 'everyone has hyped this up,' a favorite influencer used it, or it's 'popular in Korea,' showing social-proof-driven discovery.
Gift-giving and value bundle
The double-pack with pouch keyring is frequently bought as a gift for daughters, mothers, husbands, and friends, and is praised for good value-for-money as a set.
Suitability for sensitive/reactive skin
Buyers with rosacea, compromised skin barriers, or general sensitivity purchased it seeking a gentle, non-irritating, fragrance-light option.