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4.8
57 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & YouTuber Recommendation
Multiple reviews cite Korean beauty YouTubers and content creators (Minsco mentioned specifically) as the primary purchase driver, indicating strong performance in social commerce channels.
Brand Loyalty & Repurchase
Numerous reviewers indicate this is their second or third purchase, with many buying multiple units for different purposes (powder, foundation, backup stock), demonstrating high repeat-purchase rates.
Value for Money
Consumers consistently highlight competitive pricing relative to similar premium brushes (comparisons to Hourglass and House Labs), with one review noting 'price of the Filimilli brush is cheap, but the quality is good.'
Foundation Application Need
Primary purchase motivation centers on improving foundation and base product application, with reviews mentioning hand application inadequacy and desire for better coverage and blending.
Gift Giving
Some reviewers mention purchasing as gifts or mentions of friend recommendations, suggesting appeal as a mid-tier beauty gift item.
How they use it
Primary Base Product Application
The brush is predominantly used for foundation, concealer, and powder application with stamping or pressing motions rather than traditional brushing techniques.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Cream Product Blending
Multiple reviews specifically mention use with cream blush, color correctors, tone-up sunscreen, and cushion products, indicating versatility across cream formulations.
Pore-Focused Application
Users frequently employ the brush for focused pore coverage, particularly around the nose and T-zone, with stamping motions to fill pores before powder setting.
Multi-Brush Routine
Several consumers maintain multiple units simultaneously—one for powder, one for foundation, and backup stock—suggesting it has become a routine staple.
Wet & Dry Application
One reviewer notes using it with liquid/wet products (tone-up sunscreen) though notes bristles absorb product when dry; typically used with damp or semi-damp application methods.
