Mediheal brand trust
Many reviewers say they buy this because they already love Mediheal sheet masks generally and trust the brand's quality across its lineup.
Retinol + collagen ingredient appeal
Several buyers were drawn specifically by the retinol and collagen combination, seeing it as a novel anti-aging formulation not commonly found in sheet masks.
Repurchase/loyalty
A large share of reviews explicitly state this is a repeat or multiple-time purchase, often stocking up in bulk when on sale.
Gifting, especially for mothers
Numerous reviewers bought the mask as a gift for their mother, and many mothers reportedly became repeat users themselves.
Pre-event/special occasion use
Buyers frequently mention purchasing it specifically to use the night before an important event for an instant lifted, glowing look.