— · Mask
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4.7
141 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and line extension
Many customers are existing SKINFOOD pad users (particularly of the Carrot variant) who purchased Rice to explore the product line or consolidate their routine with multiple variants.
Ingredient reputation (rice extract)
Consumers cite rice's known brightening and skin-soothing properties as a purchase driver, with expectations for tone evening and radiance enhancement.
Value and generous quantity
Buyers highlight the 60-pad count and ability to split pads into 2–3 pieces, making it cost-effective and long-lasting compared to competitors.
Positive word-of-mouth and online visibility
Reviews mention checking SNS, online forums, and marketplace ratings before purchase; the product's consistent high ratings drove trial among hesitant buyers.
Promotion and bundling
Many purchases occurred during discounted sets (e.g., Carrot + Rice bundles) or seasonal sales, lowering purchase friction.
How they use it
Pre-makeup hydration and prep
A dominant use case is applying the pads 2–3 minutes before makeup application to improve makeup adhesion and create a smooth base.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Wiping and cleansing step
Consumers use pads as a gentle toning/cleansing step post-wash, sometimes skipping morning cleanse and relying on the pads for skin prep.
Sheet mask alternative
Due to thick pad construction, users split pads and apply them to face for 10+ minutes as an alternative to sheet masks for moisturizing and calming.
Daily routine integration
Regular users apply pads both morning and evening as part of their skincare routine, with frequency ranging from alternate days to daily use.
Seasonal and flexible usage
Some customers rotate between Rice and Carrot variants by season, using Rice during drier periods or when seeking extra hydration.
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