Brand Loyalty & Ingredient Reputation
Multiple consumers purchased because they were already familiar with COSRX or the PDRN/peptide serum line, trusting the brand's established track record in K-beauty skincare.
Value Proposition
Buyers cited the 100ml size at an attractive price point as a compelling reason to purchase, with some explicitly noting good value for money and repurchasing intention.
Product Novelty
Several early adopters purchased specifically because it was a new product from a trusted brand they wanted to try, indicating strong new-release appeal.
Visible Results Expectations
Consumers bought the product after observing positive effects from other COSRX offerings or expecting similar performance benefits from the brand's formulations.