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4.7
144 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Friend/Influencer Recommendation
Multiple reviews mention purchasing after friends raved about results, particularly for skin clarity and efficacy, indicating strong word-of-mouth and social influence driving purchases.
Ingredient Reputation – Licorice Extract
Consumers were attracted to the product specifically for licorice's known benefits for dark spots, pigmentation, and skin brightening, viewing it as a science-backed choice.
Sensitive Skin Compatibility
Many buyers purchased to find a gentle cleanser that wouldn't irritate their reactive or eczema-prone skin, having struggled with harsh alternatives.
Repeat Purchase/Loyalty
Numerous customers repurchase multiple bottles (3rd, 6th, multiple times mentioned), indicating high satisfaction and integration into established skincare routines.
Promotion & Pricing
Several reviews mention purchasing during sales, as new member offers, or because of good price points, suggesting price sensitivity influences trial and bulk purchase.
How they use it
First-Step Toner in Routine
Overwhelmingly used as the opening product in skincare routines, applied immediately after cleansing to prep and balance skin before serums and moisturizers.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Twice-Daily Application
Most reviews indicate morning and evening use as standard practice, with some noting daily use without fatigue or irritation.
Layering & Combination Use
Frequently layered with other toners (e.g., Anua Soothing Toner, snail mucus products) and used as a makeup remover or cleansing step, showing versatility in multi-step routines.
Wipe-Off Cleansing with Cotton Pads
Used with cotton pads to remove impurities and residue post-cleansing, functioning as a cleansing and treatment step simultaneously.
Travel & Climate Adaptability
One review notes using it while traveling to dry, cold climates where it successfully maintained pH balance, suggesting suitability for varied environmental conditions.